1. Clear labelling
Paid placements are individually labelled “Advertisement”, “Ad” or “Sponsored”. Creative must be visually distinguishable from transfer reporting and must identify the responsible advertiser.
2. Editorial independence
Advertisers cannot approve, suppress, rank or rewrite editorial transfer coverage. Sponsorship does not imply an endorsement by Stratejik Insights, a club, league, player, journalist or publisher.
3. Acceptable creative
Advertisements must be lawful, accurate, professionally presented, accessible and suitable for a general football audience. Advertisers must hold rights to all supplied images, logos, text and claims.
4. Prohibited content
- Malware, deceptive interfaces, forced redirects or misleading download prompts.
- False, unsubstantiated or materially misleading claims.
- Illegal products or services, hate, harassment, exploitation or graphic violence.
- Counterfeit goods, intellectual-property infringement or impersonation.
- Creative that falsely resembles an official club announcement or independent transfer report.
5. Restricted categories
Alcohol, gambling, financial products, supplements and other regulated categories require additional review and may require age, location and legal restrictions. Acceptance is not guaranteed. Political advertising is not accepted during the launch phase.
6. Creative and destination review
We may review artwork, claims, landing pages and tracking links before and during a campaign. Creative may be rejected, paused or removed where it conflicts with this policy, applicable law, site security or audience trust.
7. Measurement
Campaign reports may include first-party placement impressions, recorded clicks and published dates. Unless expressly agreed in writing, no audience size, click-through rate, sale, lead or other outcome is guaranteed.
8. Commercial terms
Every campaign must have written dates, placements, fees, payment terms, creative deadlines and cancellation terms. Category exclusivity applies only where explicitly stated in the signed campaign agreement.
9. Submit a campaign
Review the available inventory and submit a brief on the Advertise With Us page.